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Glossary

Plain-language definitions of the terms you'll see across Disco, including every metric in your reporting and how it's calculated.

Moments and surfaces​

  • Post-purchase — the moment right after a shopper completes a purchase, when attention and intent are highest.
  • Thank-you page — the confirmation page a shopper sees immediately after checkout.
  • Order status page — the page a shopper returns to while tracking an order.

Offers and placements​

  • Offer — what an advertiser shows a shopper: a headline, description, creative, and call to action.
  • Placement — where an offer appears (for example, the thank-you page).
  • Overlay — an offer shown in a panel layered over the page.
  • Embed — an offer rendered inline as part of the page.
  • Share of voice — the share of a placement's offers that belong to a single advertiser; 100% means a shopper sees only that advertiser in the moment.

Billing and buying models​

  • CPC billing (cost-per-click) — you pay per billable click on your offer.
  • Billable click — an outbound click Disco counts for CPC billing: total outbound clicks per advertiser, per Disco session (IAB One-Click-Per-Impression). Two clicks in the same session count once; a click in a new session counts again.
  • CPA / CPO (cost-per-acquisition / cost-per-order) — you pay against a conversion target instead of clicks.
  • Attribution window — the period after a click or view during which a purchase is credited as a conversion. By default Disco uses a 14-day window for both clicks and views, but this can be adjusted — reach out to your CSM or submit a help request.
  • Verified shopper — someone who has just completed a real purchase, as opposed to a browser.

Reporting metrics — DiscoAds (advertisers)​

What each metric in your DiscoAds reporting means and how it's calculated:

  • Ad Spend — the total amount spent delivering your ads across publishers in the selected date range.
  • Impressions — the number of times your ads were displayed to shoppers across publisher surfaces.
  • Clicks — the number of times shoppers clicked your ads.
  • Conversions — completed purchases attributed to your ads, including view-through conversions that occurred without a preceding click.
  • CTR — click-through rate: clicks as a share of impressions (Clicks ÷ Impressions).
  • CVR — conversion rate: conversions as a share of clicks (Conversions ÷ Clicks).
  • CPA — cost per acquisition: the average ad spend for each conversion (Ad Spend ÷ Conversions).
  • CPC — cost per click: the average ad spend for each click (Ad Spend ÷ Clicks).

Reporting metrics — DiscoOffers (publishers)​

What each metric in your DiscoOffers reporting means and how it's calculated:

  • Payout — your earnings as a publisher from the offers shown across your surfaces.
  • Widget Loads — the number of times an offer widget loaded and was shown to a shopper on your surfaces.
  • Clicks — the number of times shoppers clicked an offer in your widget.
  • CTR — click-through rate: clicks as a share of widget loads (Clicks ÷ Widget Loads).
  • Conversions — the number of completed purchases attributed to offers shown on your surfaces.
  • CVR — conversion rate: conversions as a share of widget loads (Conversions ÷ Widget Loads).
  • Page Type — a placement where your offer widget appears, such as a Thank You page, Order Status page, or email.

Network and demand​

  • Publisher — a store or platform that shows offers and earns from them.
  • Advertiser — a brand that pays to show offers.
  • Channel partner — a platform that runs its own network of publishers on Disco (see What is DiscoBeat?).
  • Near-endemic — advertisers in categories adjacent to what a retailer sells.
  • Non-endemic — advertisers in categories a retailer doesn't sell at all.
  • Unified auction — a single auction that ranks direct-sold and marketplace demand together so each impression goes to its highest-value buyer (see What is DiscoMix?).
  • Yield — the revenue earned per unit of inventory.