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Reading your DiscoAds reporting

Your reporting shows what DiscoAds is driving — impressions, clicks, and conversions — and lets you see performance over time. This guide covers where to find it and how to read the numbers.

Where your reporting lives​

Reporting lives under Reporting & Insights in the left-hand nav. The Overview tab shows your key metrics — Ad Spend, Impressions, Clicks, Conversions, CTR, CVR, CPA, and CPC — with an over-time chart beneath; the Performance tab goes deeper, and Glossary defines every metric in place.

Reporting & Insights — key metrics and the over-time chart

You can set date ranges (7D through YTD, or custom), compare to the prior period, choose which metrics display with Edit View, and Export the data.

Metrics glossary​

What each metric means and how it's calculated:

  • Ad Spend — the total amount spent delivering your ads across publishers in the selected date range.
  • Impressions — the number of times your ads were displayed to shoppers across publisher surfaces.
  • Clicks — the number of times shoppers clicked your ads.
  • Conversions — completed purchases attributed to your ads, including view-through conversions that occurred without a preceding click.
  • CTR — click-through rate: clicks as a share of impressions (Clicks ÷ Impressions).
  • CVR — conversion rate: conversions as a share of clicks (Conversions ÷ Clicks).
  • CPA — cost per acquisition: the average ad spend for each conversion (Ad Spend ÷ Conversions).
  • CPC — cost per click: the average ad spend for each click (Ad Spend ÷ Clicks).

Attribution window​

If you are on CPA/CPO bidding, a conversion is any purchase made within your attribution window after a shopper clicks or views your offer. By default, this is set at 14 days for clicks and 14 days for views. If you'd like a different window, contact your Disco team or submit a help request and we'll update it for your account. For more, see Disco's attribution model.

Reading early performance​

New campaigns go through a short learning period while the model calibrates. Expect early numbers to move around, and give changes a few days before drawing conclusions. If results are soft, start with copy — see Improving creative performance.