How the unified auction works
DiscoMix runs your direct-sold demand and Disco's marketplace demand through a single auction, so every impression goes to its highest-value buyer. This article explains what that means for your yield and how matching decisions get made.
One auction, all demand
Instead of running Disco's demand separately from what your team sells direct, DiscoMix evaluates them together in one pass. Your direct-sold deals compete on their terms; Disco's near-endemic and non-endemic advertisers compete for whatever's left — and the impression goes to whichever clears highest. The result is higher overall yield on inventory you already have.
How offers are matched
For each impression, the matching engine ranks eligible offers on the context available in the request — for example:
- Device type and location
- Cart details, such as order value and item categories
- Purchase history, where available
- Placement details
More context generally means sharper matching. Loyalty status and repeat-vs-first-time purchaser signals also help the model, where you choose to share them — all of this is optional and under your control.
Privacy
DiscoMix does not require personal information to match offers. You can pass an anonymized identifier instead of an email; email is optional and improves matching but is never required.
Yield over time
Matching improves as the model sees more of your traffic. Reporting reflects results in near real time, so you can see yield develop rather than waiting on end-of-period aggregates. See DiscoMix reporting.